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Brand Story

Founded in 2020, Shah Trading House serves as the bridge between Bangladesh and the international marketplace. The company manages imports of essential commodities and exports of rubber and latex products, while also retailing health supplements, scale car models, and garments.

Our trade partnerships are designed to foster mutual growth, sustainable commerce and international connectivity.

Our Values

Quality

Only trusted global suppliers are chosen, so every product reflects dependability and value.

Approachability

Customers experience a hassle-free, friendly service while accessing international goods.

Transparency

Pricing and sourcing are straightforward, ensuring customers know exactly what they are paying for.

Team Spirit

We grow by building strong global partnerships and earning local trust through collaboration.

Our CSR Commitments

Our-Mission

Where privilege meets purpose

Gracious Givers was initiated by Shah Group founder’s son at the age of 15 years with a heart and willingness to change. What began as kindness all too soon escalated to a movement that encouraged students to step out of their comfort zone and serve humanity. Following Shah Group values, Gracious Givers originated as a movement initiated by students to help serve less fortunate communities. It started with only 18 volunteers who sought to bridge the gap between wealthy kids and less fortunate kids. Gracious Givers not only gives help but also educates young people on the plight of the disadvantaged. It instills that privilege comes with responsibility and that doing little can spark big change.

Our Concerns

Our-Mission

Where privilege meets purpose

Hot Wheels Bangladesh was founded by a 17-year-old whose dream began at age 11. When his mother allowed him only one Hot Wheels car with his Eidi money, he looked at it and said, “One day, I’ll buy the entire company.” That single limitation sparked a lifelong fascination and determination for cars. Years later, his father, the founder of Shah Group and an automobile enthusiast, made a deal: “If you score an A* in your o’levels on any subject, I’ll buy you a project car for one lakh taka, and I’ll teach you how it works.” Motivated, he earned the A*, but his father’s busy schedule kept the promise unfulfilled. That disappointment reignited the old childhood frustration, but instead of giving up, he turned it into action. At 17, he began selling premium, collectible Hot Wheels cars, gradually growing it into Hot Wheels Bangladesh, the country’s first and largest platform for authentic Hot Wheels collectors.

Empowering Bangladesh’s Fitness Journey

Desi Gains was initiated with a mission to deliver authentic fitness supplements to all people of Bangladesh. Fed up with spurious or costly imported materials, a team of young bodybuilding enthusiasts established Desi Gains as a 100% web-based business, with quality, price and trust as their slogan. Each product sold is genuine and lab-tested, bought directly from licensed distributors or licensed manufacturers. From protein powder and pre-workouts to multivitamins and creatine, everything is sold on the site, with national fast shipping and safe payment. It’s more than a store; Desi Gains is a movement that inspires and empowers Bangladesh’s next generation of fitness enthusiasts to achieve real, healthy gains the desi way.

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Our-Mission

Value for Luxury

Valuxe DHK was founded by the daughter of Shah Group’s founder and her best friend, with the dream of bringing modern, trend inspired fashion to Bangladesh. They envisioned merging international style with local tastes to create fashionable yet unique pieces. After its acquisition by Shah Group founder’s son, Valuxe DHK embraced the philosophy of “Value for Luxury,” condensing its brand and market understanding. The brand now trades in old-money-type clothing, minimalist hoodies, and high end basics, redefining modern luxury in Bangladesh. Valuxe DHK continues to grow, keeping tight to its vision: luxury that is attainable, timeless and valuable.

Jishu-Tarafder

Nahas Ahmed Khalil

Architect

Edenora’s architectural vision is being shaped under the direction of Architect Nahas Ahmed Khalil, an architect who, in his forty plus years, has yearned to achieve a balance between the architecture of the place, quality of design and innovation. Ar. Nahas Khalil is celebrated for his ability to blend modern functionality with cultural depth.

His design philosophy revolves around creating harmony between form, function, and environment — a philosophy that aligns perfectly with Edenora’s essence of nature-inspired luxury. Every curve, line, and contour he envisions carries meaning, merging tradition with modern refinement to create spaces that feel both rooted and visionary.

Some of his works of note include:
* United Group Head Office, Madani Avenue
* United International University
* Sir John Wilson School, Satarkul
* South Breeze Square, Gulshan Avenue
* Design Development Centre ‘B’, KEPZ, Chattogram
* National Indoor Stadium, Mirpur, Dhaka
* National Swimming Complex, Mirpur, Dhaka
* Aziz Khan Residence, Dhaka Cantonment
* Osban House, Chattogram
* Factories with Housing for Square Pharmaceuticals Ltd., Gazipur
* Factories with Housing for Square Denim Ltd., Habiganj
* Bungalows in Luayuni and Shumshernugger Tea Estates
* Residential projects for Shanta Holdings Ltd., amongst many others leading developers

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Sk Shaifuzzaman

Legal advisor

With over 25 years of distinguished experience in corporate, civil, and criminal law, Advocate Sk Shaifuzzaman brings invaluable legal acumen to Edenora as its Legal Advisor. His extensive background in high-stakes litigation, corporate compliance, real estate, and contract negotiation ensures that every aspect of Edenora’s development is safeguarded by sound legal judgment. His proficiency in land law, mediation, and family law further strengthens his ability to handle diverse legal matters with precision and integrity. Advocate Shaifuzzaman’s strategic insight will play a vital role in ensuring smooth regulatory navigation, meticulous contract management, and the long-term legal security of Edenora’s assets and operations.

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Jishu Tarafder

Chief Advisor

Jishu Tarafder is a veteran hospitality professional with over 35 years of experience across leading international hotel brands, including Pan Pacific Sonargaon Dhaka, The Westin Dhaka, and Sheraton Hotels in Bangladesh and Malaysia. Renowned for his operational excellence, training expertise, and leadership development, he has managed large-scale hotel operations and shaped service cultures that deliver exceptional guest experiences. As an Advisor to Edenora by Shah Group, Jishu brings his deep understanding of luxury hospitality and resort management to help establish world-class service standards, guide operational design, and train management teams. His strategic insight and proven leadership ensure that Edenora by Shah Group embodies.

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